In the corporate world, I turn creativity into something sharp, strategic, and impossible to ignore. My designs don’t just ‘meet needs’ - they command attention and leave a mark, while still maintaining professionalism. With roots in B2B SaaS marketing, I know that innovation isn’t optional—it’s essential.
CORPORATE Design
Trovata
FINANCIAL TECHNOLOGY
Guide Resource | InDesign & Illustrator
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The project involved creating a comprehensive guide designed to educate Treasurers on the benefits of embracing modern technologies that offer rapid implementation, real-time insights, and automation of routine tasks. The guide highlighted innovative solutions empowering finance teams to become strategic partners within their organizations.
I designed the guide with clarity and accessibility in mind, ensuring it was both easy to read and visually appealing to capture and retain the audience’s attention. The layout was structured to facilitate quick consumption of information, encouraging readers to engage deeply and look forward to downloading subsequent publications. This design approach effectively turned the guide into a valuable resource that spurred ongoing interest and interaction.
Trovata
FINANCIAL TECHNOLOGY
Landing Page Website | Figma
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In response to the introduction of an innovative AI feature at this financial tech company, I spearheaded the design of its landing page to align with the modern and technology-driven brand identity. The challenge was to capture the essence of innovation while making the interface user-friendly and visually engaging.
I employed a palette of vibrant colors to inject vitality and attract user attention. The design incorporated product snacks – small, digestible visual elements – each tailored to highlight specific aspects of this new feature. This approach not only enriched the user experience but also facilitated an intuitive understanding of the advanced technology, ultimately enhancing user engagement and interest.
As part of Trovata's ongoing communication strategy, I was tasked with designing various email templates for pipeline campaigns, podcast announcements, monthly newsletters, and product features. The primary objective was to keep the current clients well-informed and engaged, ensuring they read through the entirety of their communications.
To meet this goal, I developed email designs that balanced aesthetic appeal with informational clarity. By leveraging the power of visually appealing layouts and strategic use of colors, each email was crafted to catch the eye and hold the reader’s interest from start to finish. This design strategy not only increased the readability of their emails but also strengthened the brand’s presence in clients' inboxes.
Trovata
FINANCIAL TECHNOLOGY
Email Design | Figma
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Trovata
FINANCIAL TECHNOLOGY
Events & Tradeshows | Illustrator
For the Association of Fundraising Professionals (AFP) event, I collaborated with Trovata’s trade show vendor to conceptualize and design a trade show booth that stood out from traditional finance company presentations. The goal was to create a space that was not only visually striking but also aligned with Trovata's modern and innovative brand identity.
The design process began with selecting an appropriate booth structure that maximized visibility and visitor engagement. I then guided the aesthetic direction to ensure that the branding and visuals were cohesive and distinctly "cool" relative to the conventional finance industry standards. This included choosing a modern color scheme, integrating dynamic graphic elements, and ensuring all visual components communicated Trovata's forward-thinking ethos effectively. The final design files provided were tailored to enhance brand recognition and engagement, ensuring that the booth was a standout feature at the AFP event.
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TAMPA BAY WAVE
TECH ACCELERATOR
Annual Report | InDesign & Illustrator
The task was to compile and design the annual report for Tampa Bay Wave, detailing the organization’s achievements and milestones over the past year. This report was aimed at stakeholders, including community members and partners, who needed a clear and engaging summary of the year’s successes.
I incorporated branded imagery and custom graphics that underscored key statistics and achievements, enhancing the report’s readability and impact. The visual presentation was carefully crafted to highlight significant data, making it easily accessible and understandable at a glance. This approach not only celebrated the year’s successes but also reinforced Tampa Bay Wave's brand identity and achievements to its community and partners.
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TAMPA BAY WAVE
TECH ACCELERATOR
Marketing Collateral | InDesign & Illustrator
The objective was to develop marketing collateral aimed at increasing support and funding for this organization while boosting brand awareness. The materials needed to be informative, engaging, and reflective of the brand's mission and values.
To achieve these goals, I created a series of marketing materials that combined compelling content with captivating visuals. Each piece was designed to inform potential donors and supporters about the impact and needs, using a clear narrative and visually appealing graphics to draw in the audience and encourage their support. This strategic blend of information and aesthetics effectively elevated the brand presence and facilitated successful fundraising efforts.
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Florida Funders
VENTURE CAPITAL
Investor Summit Program Booklet & Badge | InDesign & Illustrator
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Florida Funders
VENTURE CAPITAL
Investor Summit Program Booklet & Badge | InDesign & Illustrator
For the Florida Funders' 2025 Venture Summit
held at The Motor Enclave—a luxury venue complete with private garages, off-roading areas, and a driving track—I designed a comprehensive set of event collateral that creatively integrated the summit’s theme with the high-energy environment of the location. The materials I created, including the program booklet and lanyard name badges, featured dynamic race imagery to resonate with the venue's unique characteristics.
While upholding the core branding of Florida Funders, I tailored each piece to ensure it was not only functional but also enhanced the thematic cohesion of the event. This consistent visual approach across all materials reinforced the brand’s identity and facilitated a seamless and engaging experience for all attendees.
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GENERATION GENIUS
E-LEARNING RESOURCE
Educational Packet | InDesign & Illustrator
Generation Genius is a K-8 educational platform that transforms school science standards into engaging learning experiences. I was tasked with creating an educational packet that included lesson plans, activities, quizzes, and reading materials, all designed to be fun yet educational.
The packets were crafted to resonate with the brand’s playful and educational ethos. I employed a vibrant design palette and intuitive layouts that made learning exciting and accessible for young students. By tailoring the design to align with the brand’s aesthetic, the educational materials effectively supported teachers and captivated students, enriching their learning experience and encouraging interactive engagement with the content.
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EXPERIENCE
TROVATA
Senior Graphic Designer
AUG 2022 - APR 2024
GENERATION GENIUS
Freelance Graphic Designer
FEB 2018 - JAN 2023
ALPHAGRAPHICS
Senior Graphic Designer
JUL 2019 - JUL 2022
TAMPA BAY WAVE
Freelance Graphic Designer
FEB 2023 - PRESENT
GROWCREDIT
Freelance Graphic Designer
MAY 2021 - PRESENT
FLORIDA FUNDERS
Freelance Graphic Designer
SEP 2017 - PRESENT
EDUCATION
UNIVERSITY OF WISCONSIN-MADISON
Bachelor of Fine Arts, Graphic Design
2008 - 2012
SKILLS
Branding & Identity
Graphic Design
Showit Web Design
Logo Design
Brand Awareness
Social Media Advertising
Image Editing
Creativity & Innovation
Print Knowledge
Trade Show Design
SOFTWARE
Optiwatt
Freelance Graphic Designer
DEC 2023 - PRESENT
Launch Team
Freelance Graphic Designer
AUG 2023 - PRESENT
McGuckin Group
Freelance Graphic Designer
MAR 2023 - PRESENT
Photographer, ELECTRIC HONEY
Desiree
As someone who has always struggled with feeling “different,” it means the world to have a platform that showcases exactly who I am and who I’ve grown to love—spunky elder emo energy and all. Kimmy brought my personality, my work, and my passion to life in a way that’s not just visually stunning, but so perfectly aligned with my values and who I want to attract. Her attention to detail is next-level. Every pixel, color, fun icons, every font - every tiny thing was thought out to perfection. And let me tell you—working with her is FUN. She’s one of those rare people who’s as creative and fun as she is organized, which is a game-changer. She’ll exceed every expectation and make you wish you could hire her for literally everything. 10/10, would trust her with my brand over and over again. "
"Kimmy is a flippin’ genius at what she does, and honestly, everyone should be so lucky to have her in their corner.
Photographer, Cine Sinner
Josh
Over the past year, I realized that while I love photography, I hated trying to build a site for it. I kept pushing it further and further back with dread. Luckily, I was able to connect with Kimmy after I posted a shoot of someone we both happened to know. I saw that she had a style that perfectly fit what I was looking for, so I decided to ask for her help. Kimmy was responsive, always asked the right questions, and was able to take my ideas and lay them out in a way I only wish I could. The price was fair, and I still feel I didn't pay enough for the detail and professionalism I received. I will definitely recommend her any chance I get because it is extremely easy to find a scammer or someone who won't go an inch, let alone the extra mile she did. I could not be happier with the results, and I am almost sad that it's over already."
"Kimmy is that rare example of someone who loves what SHE doES, and it shows through every pixel of her work.
Brad Becker
Sr. Manager, On Premise Marketing
Red Bull North America
Myself, and multiple Marketing & Sales members at Red Bull North America, have been working with Kimmy on design work for over 5+ years. She has always executed at the highest level and consistently goes above and beyond when it comes to fulfilling project orders for our Trade Marketing Assets. Red Bull has a very high standard for the way our product is displayed in the market (on/off premise, festivals & events) and she has been our go-to resource for ensuring our brand is always represented in the most premium way. Oftentimes we would have her do rush orders, “high stakes” projects and graphics for some of our biggest moments such as: Lollapalooza, Riot Fest, Kentucky Derby & Indy 500. It is extremely hard to find someone who possesses the skill set and attention to detail that Kimmy has!"
"she continues to impress and make our lives easy!
Founder and CEO
Generation Genius
Jeffrey Vinokur
I'm the CEO of an Inc. 500 company and Kimmy has done our business cards, printed banners, web graphics, labels, document layouts, postcards, etc. The versatility is incredible, usually, people specialize in just one, but she does it all. The speed is also second to none. If I'm in a pinch I can always count on Kimmy to make it happen, sometimes on the same day when there is something urgent. This year when my company appeared in Time Magazine and the editors asked for 1 photo to represent us, we submitted one made by Kimmy Tran. Fast, versatile, and top quality. What more can you ask for."
"Kimmy Tran has been our graphic designer since day one.
Author "The Queen of Dark Mafia Romance"
Nicole Fox
Kimmy is a true professional, embodying the spirit of hard work and creativity. Her tireless efforts and innovative ideas consistently shine through in the exceptional covers she produces. From day one, I was struck by her ability to take my vague concepts and turn them into stunning visual masterpieces that capture the essence of my work.
I wholeheartedly endorse Kimmy as a remarkable cover designer who has enriched my creative journey over the past eight years. Her hard work, boundless creativity, and willingness to go the extra mile make her an invaluable asset to any creative endeavor. I look forward to many more years of collaboration and witnessing her continued growth and success."
"I rely on Kimmy not just as a designer,
but as a creative partner.
Admissions Essay Coach & Educational Consultant
Great Minds Education Consultants, LLC
Mallory Ditchey, M.A.
I go to her for all of the graphic design work I need for my business. She works with you start-to-finish to make sure that you’ll end up with designs that you’ll love. She’s my go-to recommendation for friends and business partners looking for someone to help revamp their brand, put together a pitch deck, or help create illustrations that convey the right message. I’ve heard raving reviews of her work from everyone I’ve sent her way. Thank you, Kimmy!"
"Kimmy is a dream to work with.
Principal
Finback Investment Partners
Andrea Brezing
She is able to articulate through her visuals and presentations incredible designs that capture complex and quantitative information. She has mastered the ability to take an investment manager’s story, strategy or message and bring it to life on the page. She has built our entire suite of marketing materials and I am confident these documents will help us raise significant capital from investors. She is like an extension of my team and an incredibly value resource."
"the highest quality design that I have seen in my 20 years in the financial services industry.
President
ENERGY & TECHNOLOGY SOLUTIONS, LLC
Hans Herrmann
We’ve used Kimmy for several design and corporate packages (logo, business cards, letterhead, etc.). She has always done a magnificent job, is very creative and has gone above and beyond in getting us our designs quickly and made revisions promptly when we changed our minds and needed additional tweaking. Kimmy has always been able to make our visions come to life.
This past weekend, I had a neighbor ask if anyone knew a graphic designer. I forwarded Kimmy’s contact info to him and told him he wouldn’t be disappointed. Kimmy has been a joy to work with over the years."
"I couldn’t recommend a graphic designer more highly.
Director of Conversion Rate
Generation Genius
Laura Gratto
Kimmy possesses a rare and remarkable ability to seamlessly fuse her design expertise with the unique vision and style of her clients. What sets her apart is her uncanny knack for understanding and embracing our design preferences, while infusing her distinct brand personality into every project.
Working alongside Kimmy Tran has been a privilege and a true partnership. Her artistic prowess, collaborative spirit, and unwavering commitment to excellence have elevated our projects and enriched our brand identity. As we continue to forge ahead, I am confident that she will remain an integral part of our creative journey. I wholeheartedly recommend Kimmy Tran to any organization seeking a visionary artist and designer who consistently delivers brilliance."
