Design
Design
"Dear Lilith" faces the challenge of distinguishing itself in the crowded makeup market, where conventional aesthetics often overshadow more unique themes. The brand needs to carve out a niche for its spooky, mystical vibe, ensuring it resonates with an audience seeking makeup with an otherworldly allure. The primary goal was to transform this challenge into an opportunity by creating a mystical brand identity that captivates those drawn to the enchanting, ethereal world.
This project goal was to create a versatile and engaging website template for rock bands, using the concept of Embers Rebellion as a model. This template captures a rebellious spirit, reflecting the energy and diversity found in the music industry. The focus was to design an adaptable online platform that can be customized by various bands to showcase their unique identity, music, and performances.
This project goal was to develop a brand identity as well as a customizable website template specifically designed for bands in the cyberpunk EDM rock genre. The template would focus on capturing the unique neon-grunge aesthetic of such bands, ensuring a distinct and memorable online presence that aligns with their brand identity. The aim was to create a cohesive digital experience that not only showcases the band's music and merchandise but also fosters fan engagement and community building.
I've collaborated with Red Bull North America's Marketing and Sales teams, focusing on Trade Marketing Assets to enhance the brand's presence in key markets and events like Lollapalooza, Riot Fest, Kentucky Derby & Indy 500. My work, characterized by quick turnarounds and meticulous attention to detail, has consistently upheld Red Bull's high standards for premium brand representation. By delivering superior design work under tight deadlines, I've contributed to reinforcing Red Bull's image as a leader in the energy drink sector.
Jaclyn Gersh's fashion brand, 'Destruction', was a bold venture into the realm of avant-garde apparel, embracing the concept of 'beauty in chaos'. The line's primary goal was to challenge traditional fashion norms by introducing clothing that artfully incorporates ripped and tattered fabrics, all in a palette of moody colors. The brand seeks to establish a strong presence in the fashion industry by appealing to a niche market that values individuality and self-expression. 'Destruction' is not just about clothing; it's a statement on the transformative power of fashion to turn imperfections into art.
Striped Collision is a unique retail concept dedicated entirely to celebrating the timeless appeal of striped clothing. This store stands as a vibrant testament to the versatility and enduring style of stripes, operating under the catchy tagline, 'Don't stress. Stripe.' The store's range includes a diverse array of striped apparel, catering to a wide audience who appreciates this classic pattern's ability to create visual interest and flatter any figure. By focusing exclusively on striped garments, Striped Collision aims to position itself as a niche leader in the fashion industry, advocating for the idea that stripes are not just a trend but a lifestyle choice that symbolizes effortless style and sophistication.
The primary goal in designing the lesson plans, quizzes, teacher guides, DIY activities, and other educational resources for Generation Genius was to create an engaging, comprehensive, and standards-aligned K-8 science curriculum. These materials were meticulously crafted to complement the fun and educational videos, and to foster a deep understanding of scientific concepts while keeping students motivated and excited about learning. Our overarching goal is to transform the way science is taught and perceived by young learners, making it an interactive, relatable, and fundamental part of their education journey.
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