Logo Design, Brand Identity, Print
Born out of destruction and darkness, Jaclyn Gersh, devised an entire clothing line. I then used elements to fashion the existence of this brand. Ripped from remnants of a dress she had found, a single thread that then spread out to an entire web of chaos formed the basis of the entire collection. This formed the intricate pattern that I like to think is the unique characteristic that sets it apart from anything else. The coloration emulates the doom of an epic storm, with dark purples, greys, and blues. The theme is DESTRUCTION because I wanted to emphasize that no matter how much something is destroyed, beauty can be found in anything.